Analysing the digital marketing strategy of two companies Essay

Analysing the digital marketing strategy of two companies - Essay Example The navigation bar helps customers in going through a number of advert materials that might be influential in the decision that they finally make. The site also makes it clear that the shop makes free shipping and has a simplified return process. The site makes it clearly evident that they do target female customers given the fact that all their advert materials display female items. In this case, it might be said that the main reason behind targeting female customers is that women are more likely to spend time online looking for items that they like are compared to men. Singer22.com focuses on female fashion products. The pictures of celebrities wearing some of the brands sold at the store are used strategically to lure customers who are fans of these celebrities. This is something that lacks in some retailer sites. However, this site might be said to be lacking shortcuts to connect to the stores social media accounts such as Facebook and Twitter. On the first site someone can easily get the impression on exactly what this site is about. Someone will easily realize that the shop specializes in sportswear and footwear. This is because the images used are a perfect replica of an image that would attract anyone who was looking for sportswear and footwear. The use of models who appear to be sportsmen seem to be a good idea because it gives the impression of what a customer should expect from the store. The navigation bar helps online customers in viewing the advert materials that are used in the sites. The mode of categorization is also highly helpful in this case. The site categorizes its dashboard into: new arrivals, men’s, women’s, Kids, Release calendar, Brands, collections, and find a store. These options make it easier for a customer to get what they want without having to go through all the items that are available in the store. The find a store option is important in enabling customers to locate

Were the liberal thinkers of the interwar period wrong to believe that Essay

Were the liberal thinkers of the interwar period wrong to believe that peace can be secured through international law and institutions - Essay Example With the atrocities of World War I (WWI) still fresh in the memory of most politicians, and with world anarchy a realistic proposition, the only viable interwar option available in the war vs. non-war dichotomy appeared to be the â€Å"Balance of Power† strategy championed by some of the days’ great thinkers (Sylvest, 24). Strained international relations made â€Å"balancing† power in an equitable, mutually agreeable manner a lofty, but urgent, goal. Realistically, an international institution with multiple stakeholders, representing all major world powers seemed to be the way forward – considering the immense toll (human and economic) the war had taken (Sylvest, 28, Ranney, 4). From the outset, however, there was significant philosophical disagreement about the ultimate roles and goals of such an institution, both between and within governments. The British Labour Party maintained an internationalist (not dissimilar to the concept of idealism in many way s) perspective, having fought the war along nationalist lines. Specifically, the party maintained that world progress, the ultimate target, could only be achieved by way of global democracy and world law. In this way, the party, and the internationalists as a group, argued that a) the conditions of international politics were malleable and that b) deliberate reform was necessary to enact democratic conditions (Sylvest, 20). As with many burgeoning ideologies, some of the internationalist philosophies were divisive: a liberal faction of the party held that the state could not impinge on the inalienable rights of individuals, and a socialist internationalist faction, in Marxist style, argued that â€Å"working men have no state (Goldmann, 56).†Although the internationalist perspective became popular and gained momentum, it did not fully represent either of the dominant views of the day: idealism and realism. The realists maintained, (some would argue as a reaction to interwar i dealism), that the conditions of international politics could not be changed, a nation’s main duty was to isolate and protect itself, nation states were primary actors in international politics, that the international system reached a dynamic but peaceful equilibrium via natural struggles for power (as opposed to a central governing body), and that nations must help themselves – as opposed to relying on assistance from others (Schmidt, 435). Conversely, the retroactively labeled †idealists† of the time, bolstered and transformed by Woodrow Wilson’s commitment to American Exceptionalism and belief in the power of democracy (embodied and communicated through his â€Å"Fourteen points† speech), promoted an ideological that aimed to transcend the left-right divide and establish peace through ongoing commitment to moral and ethical concerns – even at the potential cost of negatively impacting the nation state. To many, the idealists’ belief in democratic peace theory - the concept that similarly democratic nations do not fight each other, was especially appealing (Hoogenboom, 190). Though much space and attention has been devoted in textbooks to the dichotomization of the realist and idealist viewpoints of the day, and the idea of a peacekeeping international institution is often synonymous with Woodrow Wilson, in truth, the origins of these ideologies and potential resolution strategies span back much further. Two centuries prior to WWI and Wilson, Kant’s (1972) Perpetual Peace posits that the natural position of governments towards counterparts is war – which creates problems because conflicts between humans are unethical and â€Å"inconsistent with the rights of humanity.† Kant argued that war could essentially be institutionalized and regulated in order to